For the collaboration between HUF and APF (Another Party Fam), my objective was to bolster the presence of HUF's flagship store in San Francisco by forging an authentic grassroots connection with their audience. This was achieved by harmoniously blending APF's vibrant events and music scene with HUF's iconic skate and streetwear culture, ensuring both brands maintained their distinct identities while promoting a unified campaign. My role centered on crafting the announcement animation, a pivotal piece that encapsulated the essence of both brands and served as a dynamic invitation to the target audience. This strategy not only highlighted the reopening of HUF's San Francisco store but also reinforced the synergy between skate culture and local music, showcasing my ability to create engaging animations that resonate with and captivate diverse communities.

Client: HUF

Services: Animation